Identity / Logo / Poster Design
A typographic wordmark/visual identity for a Typographic Design Conference taking place in Rome, Italy. The type conference identity should be fresh, sophisticated, and contemporary.
The original iterations of this idea consisted a lot of layering. I was facinated by the idea of the unforgiving permanence of a typewriter. This idea then evolved into how far is too far when overlapping type? Can our brains still recognize the letterforms when condensed to into one?
The letters of the words are condensed to the right of the original spelled out word. The poster is simple as it follows this concept. The attendee badges read attendee, speaker, press, and staff and the shirt reads tshirt (condensed) on the front.